Madman Entertainment appoints MPG

Madman, the Australian and New Zealand film and TV distribution and rights management company has appointed  MPG as its media planning and buying agency.

MPG, a subsidiary of Havas Media, replaces incumbent Initiative after an internal supplier review.

Madman is part of the Funtastic group, involved in content acquisition, production, marketing, creative development, sales and distribution for both theatrical and home entertainment releases.

Melissa Roberts, managing director of MPG said: “We are delighted to be partnering with Madman right through its diverse portfolio. We are especially excited to be working with Madman on a strategic level delivering sound strategies, efficiencies and results throughout the business.”