Agency bosses disagree on 2012 media market forecasts
Media agency bosses are differing notably in their predictions for how the Australian media market will fare this year – with forecasts ranging from 0.8% to 5% growth.
Johns
The more cautious of four agency bosses Mumbrella spoke to is Ikon Communications CEO Dan Johns, who reckons that the year ahead “is looking flat”.
Just proves its a total guessing game! Hmm I reckon …
I agree with flat.
I’m surprised you can’t bet on this. You can bet on everything else!
Unfortunately Australia is affected by the global market…. my money is on Johns.
Ann I disagree with flat…we are only back this week and already we are ‘flat out’ fielding calls from media agencies looking to hire staff – Sydney & Brisbane. I’m feeling far more positive than negative.