Marketing

Five sure fire ways to screw up your next digital campaign 20

Carol Morris joins UN LTD as general manager

Pizza Hut print ad celebrates ‘Eau de Pizza Hut’

DDB revives talking bread idea in ad for Arnott’s Cruskits 5

Bluearc launches digital offering Ardentdigital

Day&age wins SodaStream

STW Group reports 10.9% revenue growth 1

Tim Tam bus goes on ‘Love More Than One’ tour of Australia giving away 200,000 biscuits 25

Peters Ice Cream appoints Leo Burnett Melbourne as its advertising agency 2

Freemasons to launch their own TV series 16

Are you happy? 5

Cricket Australia PR manager Rebecca Appleton moves on 4

Melbourne scientists acquire Cosmos Magazine 1

The digital vote 5

Jim Telfer ‘Everest’ speech parody video urges Brits and Irish to visit Australia for Lions tour 5

Google launches ‘enhanced campaigns’ for Adwords 6

TV has happiest media workforce while newspaper staff are least happy 5

Church of Scientology plans publicity drive to quash ‘misconceptions’ about being secretive, controlling and believing in alien ancestry 44