Marketing

Funny and likeable – my strategy creating Dumb Ways to Die 63

Bungee jump horror ad warns Aussies of the dangers of foreign travel 2

DDB Melbourne wins AdShel Creative Challenge with idea to tackle street violence in Melbourne

Mobile devices help ‘Dumb ways to die’ become the fastest spreading Australian viral ad ever 20

Y&R promotes Ben Coulson to chief creative officer

New alcohol retail brand GoodDrop.com.au: enjoy the taste of a good deal

Peugeot stages Fed Square dance comp to launch new 208 2

AAMI marketing chief Richard Riboni: social media – the secret to Rhonda campaign’s success this year 17

Melbourne’s Metro Trains launches ‘dumb ways to die’ campaign to curb preventable train-related deaths 53

M&C Saatchi launches Christmas campaign for Eftpos: ‘a little button can do a lot of good’ 6

Sony launches ‘Summertainment’ 1

Bonds is dreaming of a white Christmas 8

HoMedics ad set to run in UK and US

Asbestos awareness charity: are you playing renovation roulette? 1

Charles Sturt University wins national advertising competition 3

Status Quo return for Coles Christmas party with Curtis Stone and Cathy Freeman 19

Cricket Australia heralds ‘showtime’ as Big Bash League season approaches 4

Ice Break pits guitar solo against drum solo in drag race 4