DDB Melbourne wins AdShel Creative Challenge with idea to tackle street violence in Melbourne

DDB Melbourne has emerged as the winner of the annual AdShel Creative Challenge, an award for creativity in outdoor.

This year, Melbourne’s creative community was tasked to come up with a campaign to combat street violence.

DDB Melbourne creatives Daniel Grech and Eamonn Dixon won with their “Night Shift” concept, an idea using an Adshel panel as the vehicle to alert authorities of street violence in the area.

The idea will be used to drive not-for-profit organisation Step Back Think’s anti-violence message with a $100,000 Adshel campaign.