media buying

Mediacom wins Mars media buying in ANZ after global pitch 4

GroupM launches data insights tool mPlatform to provide ‘accountability’ across media 4

National Radio Conference: What media agencies want

Aldi parts ways with Maxus 8

Marketer body repurposes US guidelines for media agency-advertiser relationships for Australia 2

Some of Mark Ritson’s claims around media are ‘dangerous’ says media agency exec 31

A shift in focus: Mat Baxter on life in media on the global stage 3

Target follows Coles by moving media buying to OMD 6

‘The idea of robots buying media is fundamentally wrong’ warns Mediacom UK boss 7

Vizeum to handle Wotif and lastminute media buying following competitive pitch

Falling TV audiences aren’t the problem, fixed inventory is 15

What now for Ikon? 10

Real Insurance splits media buying giving some elements to Nunn Media

WPP to launch second agency trading desk to give clients bespoke alternative to Xaxis

GroupM says multi-million dollar YouTube deal could be ‘first of many’ 17

Restoring media buyer confidence will ‘take time’, admits Ten boss McLennan 3

Masters brings in Kmart marketer Dion Workman as brand looks to stem losses

Qantas launches data marketing business Red Planet, takes digital media buying in-house 3