Real Insurance splits media buying giving some elements to Nunn Media

November 27, 2014 1:06

One of Australia’s largest insurers, Real Insurance has split its media buying giving responsibility for its general and home and content insurance to independent media agency Nunn Media, while retaining its other insurance products with incumbent PHD, Mumbrella can reveal.

The decision to appoint Nunn to the general and home and content insurance side of the business comes after a three month trial with the independent’s six month old Sydney office.

The move sees PHD retain the media buying for parent company The Hollard Group’s larger insurance division, which includes life, pet, funeral and travel insurance. Both divisions operate under the Real Insurance brand in Australia.

Anne Grobler, head of marketing and partnerships for Real Insurance Australia said: “After a thorough analysis of Nunn Media’s direct response capabilities over the past few months, we have decided to appoint them to our media account.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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