Media

The Leading Edge appoints Yum Restaurants as first global client partner 1

News and current affairs favoured over drama on Sunday night 4

Comms Council: Four fifths of agencies unable to find experienced staff 8

Nine’s head of drama Jo Horsburgh resigns 1

Watching Nemo 1

Mumbrellacast: Rugby World Cup sponsorship; Youngcare stunt; Branding TV networks; Kellogg’s joint briefing move; Gaddafi and life insurance

Ad of the month shortlist revealed 20

Hamish and Andy’s Gap Year drops 114,000 3

Rap me up in hell 5

Nick Love joins Shine Australia as MD of integrated unit

The 30 Days Has September project 4

ABC’s At Home With Julia pulls in over 1m 12

Bulmers cider pushes ‘best over ice’ tag with cheeky one liners 10

Top Gear Australia drops 64,000 to 439,000 16

MEC appoints Tania Caruso as business director 1

Tourism Oz teams up with UK breakfast show Daybreak for Oprah-esque viewer giveaway 2

Chocolate celebrity heads named ‘best PR campaign’ for Darrell Lea with first-day reach of 33m 35

Google’s global head of mobile Karim Temsamani 5