The Leading Edge appoints Yum Restaurants as first global client partner
Research and strategy consultancy The Leading Edge has appointed Yum! Restaurants International as its first global client partner.
The announcement:
September 12, 2011 –
A significant jump in burgeoning global clients has seen research and strategy insights consultancy, The Leading Edge (TLE), appoint its first Global Client Partner to help multi-national clients effectively enter or increase their presence in new markets.
I’ve worked on YUM’s KFC in Australia. Here’s a “relevant and valuable business insight” you can have for nothing. Your market is young males. Look at the TV shows movies and and online content they love. Most of it’s funny. Most of it takes the piss. Make your ads like that, instead of the lame-scenario rut you – and McDonald’s – have been stuck in for years.