Michael Farmer

Confused about the advertising industry? Who isn’t? MICHAEL FARMER

Wondering what’s going on with holding companies, advertisers and consulting firms? TrinityP3’s Michael Farmer is here to cast his eye over the confusing state of affairs.

Opinion

The modern agency CEO faces unprecedented leadership trials

8 years ago

Opinion

Zero-based budgeting is being mismanaged by advertisers

8 years ago

Opinion

Digital/social has become the Dollar Menu of the advertising world

8 years ago

Opinion

When the magic of creativity finally dries up, will the consultants save us?

8 years ago

Opinion

It’s time to put the accountability back in account management

8 years ago

Opinion

How CMOs lost their mojo

8 years ago

Opinion

Ad agencies and holding companies need a Plan B – so just what exactly is that?

8 years ago

Opinion

The perils and pitfalls of globalisation

9 years ago

News

Morning Update: BBDO’s gun control work; Instagram to launch safety tools; why these ads work; Asos pursues chatbot tech

9 years ago

News

Holding groups are ‘squeezing the life’ out of agencies, says Michael Farmer

10 years ago

News

Ad industry’s new business cycle is now a ‘loser’s game’ warns top consultant

10 years ago

News

Final SAGE – Secrets of Agency Excellence – line-up announced; sessions on finance, talent and breaking into new markets

10 years ago

News

Madison Avenue Manslaughter author to open SAGE – Secrets of Agency Excellence conference, as program is revealed

10 years ago

News

‘Marketers must help agencies, not dilute them’ says industry author

10 years ago

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