Morning Update: BBDO’s gun control work; Instagram to launch safety tools; why these ads work; Asos pursues chatbot tech
The Drum: BBDO New York ruins a blossoming high school romance in shocking gun violence PSA
BBDO New York partnered with Sandy Hook Promise to create a PSA featuring Evan, a teen who experiences a school shooting. The 1:40 second story starts off as a potential love story with Evan scribbling notes on a desk to a secret admirer.
Wall Street Journal: Instagram Users Can Now Turn Off Comments, Dismiss Private Followers