Morning Update: BBDO’s gun control work; Instagram to launch safety tools; why these ads work; Asos pursues chatbot tech

The Drum: BBDO New York ruins a blossoming high school romance in shocking gun violence PSA

BBDO New York partnered with Sandy Hook Promise to create a PSA featuring Evan, a teen who experiences a school shooting. The 1:40 second story starts off as a potential love story with Evan scribbling notes on a desk to a secret admirer.

Wall Street Journal: Instagram Users Can Now Turn Off Comments, Dismiss Private Followers

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