Natalie Stanbury

IAB Australia publishes paper on multi-channel advertising campaigns

IAB Australia published a paper that unpacks "why multi-channel advertising campaigns are more effective at delivering business outcomes" while offering tips on how to develop and measure them. The announcement: IAB Australia’s Ad Effectiveness Council has today released a re...

F.Y.I.

IAB Australia’s Marketing Measurement Innovation Series launches new module

2 years ago

News

Attention metrics valuable, ‘but not a silver bullet’, says IAB Australia

4 years ago

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F.Y.I.

IAB calls for submissions for MeasureUp conference 2022

4 years ago

News

IAB Australia launches free Ad Effectiveness Fundamentals training program for advertisers

4 years ago

F.Y.I.

IAB announces plans to future proof audience measurement

6 years ago

News

IAB Australia appoints News Corp’s Natalie Stanbury as research director and launches new measurement initiative

7 years ago

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