IAB Australia appoints News Corp’s Natalie Stanbury as research director and launches new measurement initiative

February 6, 2019 10:01

Research director at News, Natalie Stanbury, is to join IAB Australia as the industry body prepares to launch a project reviewing audience measurement systems across media platforms.

The Future of Measurement project launching this month will see the IAB consulting with industry stakeholders and examining overseas development in audience measurement in the face of the ongoing evolution of the Nielsen Digital Content Ratings.

Stanbury joins the IAB from News Corp

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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