Australia’s media market has been shrinking for a long time, but COVID-19 has accelerated its decline. For PR professionals, that has wide ranging impacts: How do you still build relationships with journalists and earn media coverage? Or do you stop relying on that altogether? Mumbrella’s Zoe Wilkinson asks Rob Lowe, Helen Graney, Simone Gupta, Jacquie Potter and Stuart Terry for their thoughts.
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How PR can adapt to the shrinking media market: Industry leaders weigh in
