Fanta wants people to make the ‘bold choice’ and switch to its ‘bold taste’ for Halloween
Fanta is asking consumers to make the “bold choice” and switch to the “bold taste” of the orange-flavoured beverage, in time for Halloween.
The TVC, created by Ogilvy, shows a group of Halloween partygoers who have made a ‘bold’ choice in costume and in beverage.
The campaign has been targeted at late teens and young adults.
