opinion

I’d just finished battling stage three cancer. Then, COVID-19 hit 31

A thank you from the PR industry to journalists impacted by redundancies 1

If COVID-19 happened a year ago, it would have broken me 22

Adland and media: We need to change the way we do business if we are to become anti-racist 14

Customers want Australian businesses to get back to basics during COVID-19 3

Irony is a cruel mistress for Target, whose demise reminds us of the importance of brand strategy 7

The ‘Fortnite effect’: It’s not just a video game, players have purchasing power

Marketers: Hold off on dream-building to make ‘we’re in this together’ a reality

COVID-19 campaigns need to be shaped by evidence, it’s the only way we’ll save lives 2

Slow and steady will win the COVID-19 race 2

As ‘We’re in this together’ becomes a cliche, let’s make customers laugh again 2

Stop talking about yourself: Use owned media to help people do something  2

Fortune favours the brave: The spoils will go to the brands having a go 4

The pandemic is changing the social media pecking order 4

Coronavirus TV ‘support’ package leaves screen writers and directors even less certain than before 1

Great ideas don’t just fall from the sky

Meaningless words are leading our industry to an identity crisis 9

Lego Masters teaches us creatives how to build good ideas