The pandemic is changing the social media pecking order
Zoom fatigue. Boomers on Tik Tok. Instagram Live’s comeback. Miley Cyrus’ Bright Minded. Rhian Mason from Mango Communications unpacks how COVID-19 has changed the social media pecking order.
In the middle of a pandemic, we are seeing huge shifts in how we consume media and content. Our appetite for stories that inform, comfort, reassure, or entertain, can alter as fast as this crisis does.
And so we are watching, in real-time, distinct behaviour patterns forming and morphing into evolving consumer needs. Emerging trends are rapidly entering and leaving the cultural zeitgeist at an unprecedented speed as new creative platforms emerge, and old media channels resurface – we are entering a period of digital disruption on a global scale.
Good piece Rhi!!
Thank you!
“Influencer marketing is also in a moment of transition.”
Hopefully, it will transition into nothingness. If anything, we’re learning during this crisis that these kind of people serve little to no purpose during tough times other than… nothing. Not trying to hate, I actually loved the piece and your insight.
Interesting piece! Thanks for writing, Rhi!
I feel it’s a miss for not including Twitch as the rise of esports (especially in motor sports) have taken hold when F1, Moto GP and Supercars have completely shifted their businesses to attract new global audiences.