opinion

Yeah, nah: Scott Morrison’s PR tries but fails to hide climate denial and inaction 17

Don’t try to out-Chinese the Chinese in your Lunar New Year advertising. You’ll lose 9

A spin bowler taught the corporate world how not to spin last week 7

Former marketer Scott Morrison’s bushfire messaging isn’t good leadership, and it isn’t good PR 114

Respect for creatives has dissolved, leaving us with crap creative we’ve become desensitised enough to like 19

Data gravity is weighing down your business

PRs, you’re failing to adapt to the digital news cycle 16

Adland is dragging its feet on #MeToo, as perpetrators continue to win awards and hide in plain sight 43

You’re still failing at personalisation 2

When did a PR ‘exclusive’ stop being exclusive? 14

Hold the Click Frenzy flame emojis: Thoughtful marketing is crucial during catastrophes like bushfires 41

An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns 5

Paul Keating attacks media for ‘pious belchings’ over China 7

CEO behaviour can destroy your brand’s reputation 9

We need diverse newsrooms, and ones that report ethically on race 5

We need more marketers to lead and mentor start-ups 5

The secret to great PR measurement? You have to give a shit 2

Journalism is dying and I have no idea what will happen to us 39