Vivid Sydney is one of NSW’s most significant tourist events, attracting more than 2.4 million visitors to get out and about in the city during its last event in 2019. With so many eyes on the festival of lights, Mumbrella’s Kalila Welch took a look at why Vivid has become the perfect branding opportunity for premium brands who seek to absorb some of the event’s magic.
Brands of the future: marketers light up Vivid Sydney after a two-year hiatus
