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Disney+ set to introduce ad-supported offering, will others follow?

March 8, 2022 9:47

Disney’s global streaming platform, Disney+ is set to introduce an advertising-supported subscription offering globally in 2023, after first being launched in the United States by the close of 2022.

The company put forward its plans for a cheaper offering, supported by ads at the end of last week, which will stand alongside its ad-free offering. Chairman of Disney media and entertainment distribution, Kareem Daniel said that expanding access to Disney+ to a broader audience at a lower price point “is a win for everyone – consumers, advertisers, and our storytellers”.

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics
Advertising streaming on demand AVOD Binge Disney Julian Ogrin kayo Paramount Rod Prosser Stan
1 COMMENTS
Anonymous 8 Mar 22

I subscribe to these things so I DO NOT have to watch ads.

Even as someone in the industry, the frequency and content of most TV ads is moronic. How does anyone watch them?

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