PR

I’ll honour the embargo for the rest of my life 2

‘Magazines are underrated, PR needs to be taken seriously and creatives are terrible at packaging design’ 4

Kmart’s Anzac Day backflip was good PR in action 13

Scotty’s 51 stolen things 2

Spending the minister’s money 1

Saatchis tells crisis-ridden Toyota to stop advertising 9

Thanks for ruining my Thursday night, Hoyts 61

Photon sees 45% drop in profits after Geekversity debacle 6

Mumbrella Podcast: Magic PR formulas; the battle for media planning; Optus looks to the bloggers; What next for Toyota? 6

Optus persuades bloggers to share video dilemmas 5

Hill & Knowlton battles to keep account after manager’s anti-Sensis tweets 54

Tourism NZ appoints Hill & Knowlton in lead up to Rugby World Cup 1

Hughes Public Relations acquires SA boutique agency 1

Kahn leaves Markson Sparks to launch own PR agency 2

Coca-Cola looks to widen PR roster

PR agency DEC picks up Clarks, Pedigree and Harris 2

Breville launches mobile application to target consumers in stores 18

Marketers more likely to recommend their PR agencies than ad and media agencies 3