Coca-Cola looks to widen PR roster

Tim Burrowes

January 22, 2010 12:37

Coca-Cola South Pacific is reviewing its PR roster with a view to adding more agencies to work on upcoming projects.

The review is believed to be in early stages. A Coke spokesperson said it would not affect incumbents Hill & Knowlton and Zing.

The spokesman said: “Coca-Cola South Pacific is undertaking a PR agency review with the view to adding additional agencies to our roster for potential future work in Australia. This will not affect our partnerships with current agencies Zing and Hill & Knowlton, who are both undertaking work for us in 2010.

Last month, Coke launched a summer campaign as part of its global Open Happiness brand positioning.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.