Coca-Cola launches ‘Open Happiness’ campaign
Coca-Cola has this week launched a summer campaign in Australia as part of its global Open Happiness brand positioning.
The Open Happiness campaign moves on from the Coke Side of Life messaging it first launched globally in 2006.
Nice idea, very “Coke” – shame about the music.
Good to see Coke ads going back to the way they used to be – fun, carefree and interesting to watch.
what roadblock…didn’t see one
Now THIS is a Coke ad!
Agreed, that is a really great TVC. Can’t agree with Gezza – i think the music makes it (shit song, but perfect).
@ Corby. Generational thing. Bring back the New Seekers I say
This is a great ad and an excellent throw back to the old school coke summer ads. The sound track is certainly a little overproduced and nothing groundbreaking ala Bonds, but nonetheless it’s fun and it’s summer.
Ditto with all the above.
Great throwback to some of the excellent work Coke has produced. This ad made me happy.
Time for a nice refreshing Pepsi Cola.
Agree… I love this ad and the digital campaign around it. The perfect blend of old and new media. It’s hard not to watch the TVC and not really want to be on that float enjoying the summer. It even makes me want to drink Coke… almost.
Damn… wanted to hate it – great job Coke.
Saw something from Coke on my Facebook wall this week as well – a sponsored gift I think, slogan something like “give the gift of happiness”. Nice tie in
bring back vanilla and cherry coke
A cracker – they have nailed it. I want that bottle-thingy!
Ahhh, just like the beach ball and the coke can ads from the 80’S rolled into one. Kudos to Ogilvy and Mather for being bold enough to revisit an old idea (almost shot for shot), and give it just enough spit and polish to feel fresh and current. Well done. Would have been even if they’d been able to crack a jingle that worked as well today as they did in the the 80’s.
https://www.youtube.com/watch?v=FAeMaxRJ-R4
https://www.youtube.com/watch?v=RSuSGlAaZZk&NR=1
This is probably my favourite ad on TV! It’s so damn happy and summary! LOVE it!
Does anyone know if that giant coke bottle thing is real??
Matt, I looked at the store and didn’t see any that big … so I don’t think it is real.
Its ads like this that make me wish i liked coke. too bad it tastes like shit.