PR

Louie The Lie

Have you ever noticed that when a brand uses social media to treat its customers like a bunch of chumps, it ends up regretting it? The latest example is, of course, Mortein's now backfiring death of Louie The Fly stunt. From the moment the brand issued a press release from marketing...

Shape 8

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.