Weber Shandwick provides pro-bono support to initiative to reduce carbon emissions

PR agency Weber Shandwick is to provide pro-bono strategy, media and stakeholder relations for The 10% Challenge, an initiative to get Australia’s top companies to reduce greenhouse emissions by 10%.   

The announcement:

September 1, 2011 –

Weber Shandwick is lending pro-bono support to one of the most concerning challenges facing future generations of Australians – sustainability and climate change. The agency will provide overall strategy, media and stakeholder relations support to The 10% Challenge – a program designed by Jon Dee, one of Australia’s most influential figures on environmental issues and founder of Do Something!. The Challenge has enlisted Australia’s top companies to reduce greenhouse emissions by 10% in the shortest possible timeframe – the impact of which will not only go some way to protect the sustainability of our environment, but also to improve the way companies operate.