print

Fake it ’til you make it… as a sub-editor 1

Darren Goodsir made editor-in-chief of Sydney Morning Herald with brief to push independence 4

Fresh-faced Optus says Yes to My Plan in new campaign 7

Football culture magazine Thin White Line seeks crowdfunding to kick off in August 7

The Party’s Over. Let’s Celebrate. 7

Mars rover ‘Curiosity’ features in Droga5 campaign for Qantas Frequent Flyer 6

Ray White boasts its Know How in breaking campaign 24

Fairfax boss Jack Matthews: With the Guardian’s five or six journalists against our 700, I like our chances 9

NewsLocal pulls back on local presence and trials roving reporters 4

Fairfax considered dropping Sydney Morning Herald masthead for SMH 15

Breakfast with Breen 1

Sharri Markson is appointed editor of Cleo 2

Why print is the Father of the Holy Trinity 17

Nextmedia relaunches Inside Cricket Magazine

Mystery media company goes on sale 3

Explaining journalists’ bad behaviour 7

Alibi Bourbon uses tattoos and bogans in ‘no nonsense’ positioning 13

ABCs: Fairfax print decline accelerates as first audited digital numbers are released 23