Growth in ad spend across Broadcast Video on Demand (BVOD) went some way to offsetting the 9.8% decline of the Free-To-Air (FTA) advertising market in 2020, according to PwC’s latest Australian Entertainment and Media Outlook. A significant contraction in marketing budgets led to a fa...
BVOD now FTA's 'growth engine', SVOD offsets subscription TV decline, finds PwC