IAB figures show 11.3% recovery for digital advertising in Q3

Zanda Wilson

November 23, 2020 9:16

Digital advertising in Australia is showing clear signs of a post-COVID recovery, with the latest figures from IAB Australia seeing 11.3% growth in Q3 when compared with the previous quarter.

Investment in Australian digital advertising totalled $2.263b in the quarter ending September 30, 2020 – as reported in the IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.

IAB OAER Report Figures

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Australian Digital Advertising Gai Le Roy IAB IAB Australia IAB Australia Online Advertising Expenditure Report Interactive Advertising Bureau OAER PWC