Interactive Advertising Bureau

Marketers increasing investment ‘across a range of digital advertising environments’ as internet spend ticks over $15b

IAB records slowing online ad spend in 2023

Aussie gamers are in the sights of advertisers: IAB state of the nation report

Matt Rowley returns as IAB chair, amongst other board changes

Digital video now fastest growing advertising segment, up 41% in Q4 2020

IAB figures show 11.3% recovery for digital advertising in Q3

Industry bodies launch guidelines to restore the reputation of the programmatic supply chain

IAB digital quiz highlights industry’s knowledge gap in mobile advertising 3

After IAB claims ad fraud of just 4%, marketer speaking at their conference cites overseas study’s 80% figure 15

Less than 4% of digital ads in Australia are fraudulent, claims IAB 4

IAB forms taskforce to address crackdown on pop-ups, big ads and autoplay 2

IAB study claims 27% of Australians use adblocking technology 2

IAB Australia set to release white paper in bid to bring clarity to digital ad viewability debate 1

Digital publishers face radical revamp of ad standards; crack-down on pop-ups, big ads and autoplay 5

Online ad spend hits fastest growth in five years 1

IAB Director of research Gai Le Roy steps down 9

IAB chief Alice Manners says ad fraud is not as prevalent in Australia as is being made out 6