IAB Director of research Gai Le Roy steps down
Le Roy
The Interactive Advertising Bureau (IAB) is searching for a new director of research with Gai Le Roy stepping down after two years in the role, Mumbrella understands.
Ley Roy was a key player in last year’s IAB’s online measurement tender and has also been helping the body’s push into digital audio measurement, on behalf of streaming players such as Spotify and Pandora.
CEO Alice Manners confirmed Le Roy was stepping down, but would remain a consultant to the IAB: “Gai has been an industry and IAB stalwart and we are grateful for her hard work over many years.
Gai Le Roy is a quality act.
Data driven, with a wry sense of humour – a perfect fit for her role. Looking forward to crossing paths again.
Gai, just a quick post to say thank you for all your great work at the IAB.
You have been pivotal in keeping all the publishers (large and small) and the media agencies aligned and laser-focussed on moving from traffic based data to audience metrics as part of the Tender process.
On both a professional and personal note I will miss working with you. I hope, and am sure, that our paths will cross again – don’t think you’ve got rid of me that easily!
Sounds like the IAB is downsizing…
Good luck with whatever you’ve got next Gai.
Was fortunate enough to work with Gai for a short time at the IAB – that’s one great woman! Good luck on your next adventure Gai, I’m sure the IAB will be missing you dearly.
Gai you are a true professional and always a pleasure to work with. The IAB and its members will sorely miss you.
Great working with you!All the best on the next voyage and keep in touch.
Good luck, Gai!
Gai – another chapter closes (well honestly – does it ever really?) and a new adventre awaits. Looking forward to the next announcement of your ongoing career evolution.