AANA, ACA, IAB, and MFA unite to launch Ad Net Zero Australian Chapter

October 24, 2024 8:01

The AANA, ACA, IAB, and MFA have launched the Australian Chapter of Ad Net Zero, with ambition to foster the behavioural change that is necessary for the country to transition to a sustainable future.

Building on the work that has been done across the industry over the past few years to transition to net zero, the associations – the Australian Association of National Advertisers (AANA), Advertising Council Australia (ACA), Interactive Advertising Bureau Australia (IAB), and the Media Federation of Australia (MFA) – hopes to brings the industry together and have a real impact under the global Ad Net Zero banner.

The Australian Chapter launch marks a milestone in the global effort, as Ad Net Zero now operates in territories that collectively represent 50% of the world’s ad spend. The launch follows the establishment of chapters in the UK, US, Ireland, and New Zealand, among others.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.