IAB records slowing online ad spend in 2023

Kalila Welch

February 26, 2024 1:00

Online advertising spend in 2023 slowed to a growth rate of 3.7% year on year (YoY), totalling $14.725 billion, according to the latest online advertising expenditure report from the Interactive Advertising Bureau (IAB) Australia.

The growth rate was less than half that of the 9.1% lift recorded in 2022, reflecting the tough market conditions of the last year.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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