Aussie gamers are in the sights of advertisers: IAB state of the nation report
At the IAB gaming summit in Sydney, the peak body for online advertising revealed its new gaming state of the nation research, which shows Aussie gamers are in the sights of advertisers.
Despite the image of kids whittling away sunny hours indoors, hunched frozen over a tiny screen, gaming is actually an active pursuit, rather than a passive one. Because of this, it hasn’t always seemed an obvious medium for advertising.
What is obvious, however, is that the video game audience is expanding and changing at a rapid clip — games are increasingly catering to more varied demographics, and the proliferation of smartphones means everyone has an arcade in their pocket, ready to command their attention.
The new Gaming State of the Nation research, conducted by Interactive Advertising Bureau, shows how a fast-growing group of canny advertisers are keying into this.
