While the holiday parks category is having an identity crisis, with marketing conventions riddled with out-of-date stereotypes, Reflections Holidays is on a journey of rediscovery. When CMO Peter Chapman joined the outdoor hospitality company, he knew a change was needed, and here, he shar...
Travel Marketing Summit: 'The most dangerous thing you can do is follow the herd' - Reflections Holidays CMO on tackling a brand identity crisis
