Boomtown teams with top marketers for ‘Untapped and Uncapped’ campaign

Boomtown has launched its multi-platform ‘Untapped and Uncapped’ campaign, featuring a number of the country’s top marketers touting the benefit of regional media buying.

The campaign is aimed at marketers and media agency strategists, and features an instructive video series, and the launch of a free e-book: Untapped and Uncapped: Seven Lessons in Marketing to Regional Australia (which can be downloaded here).

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