OOH the ‘standout’ in traditional media formats: oOh!media earnings favoured by investors

Cathy O’Connor, CEO of Australia’s biggest out-of-home player, is brimming with confidence. Following oOh!media’s well-received half-year results yesterday, O’Connor wants to talk about the digitisation of road-based formats.

Road-based formats are “fast becoming the most cost-efficient message alternative to free-to-air television”, O’Connor tells Mumbrella, and there are digitisation opportunities in retail and street furniture in places like the City of Adelaide and the City of Ryde.

Cathy O’Connor, CEO of oOh!media