After 15 years in a holding group, former VMLY&R co-CEO, Aden Hepburn, has stepped out with independent agency, Akcelo. Here he talks to Mumbrella’s Zoe Wilkinson about what’s different, what’s better, and how – despite working with a number of the same people – the agency is coming into its own.
‘We’re definitely not building a 2.0 of anything’: Aden Hepburn on leaving WPP and 'picking the bones' of holding companies
