S4 Capital acquires Australian analytics company Lens 10

July 1, 2020 11:17

Sir Martin Sorrell’s presence in Australia is increasing, with S4 Capital’s data and programmatic media practice Mighty Hive set to merge with Australian digital strategy and analytics consultancy, Lens 10, pending approval from the Foreign Investment Review Board and the ACCC.

S4 Capital is the digital advertising and marketing services company established by Sorrell in May 2018, following his departure from WPP.

S4 Capital’s Mighty Hive will merge with Lens 10

Lens 10 was founded in 2010 by Michelle McGrath, Dean Gingell and Robin Jowett, and offers services in digital strategy, technical consulting, analytics auditing, data visualisation and digital optimisation.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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