search engine

There's no value for marketers in answer engines, but AI agents look promising PAUL HEWETT

Paul Hewett, CEO of In Marketing We Trust, looks at the latest shifts in the search landscape, including the challenges posed by answer engines like ChatGPT and the opportunities AI agents may bring marketers in 2025.

Opinion

Cheat Code: Why claiming new cues is crucial for challenger brands

2 years ago

News

Google’s user dominance stifling innovation, says ACCC as it flags search engine choice screen

5 years ago

Opinion

Personalisation vs privacy: why Apple should enter the search engine fight

6 years ago

News

Google continues push against bad and scam ads, removing 1.6b in 2016

9 years ago

NEWSLETTER Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE