Google continues push against bad and scam ads, removing 1.6b in 2016

Google has allegedly tightened policies and created new technologies in its fight to abolish “bad” and scams ads, with its blog suggesting it has removed 1.6b ads from the internet in the past 12 months.

The digital advertising company, which receives 90% of its revenue from advertisers has revealed in its blog that it is actively tackling the “bad ads” that “promote illegal products and unrealistic offers” or “trick people into sharing personal information and infect devices with harmful software.”

Scott Spencer, director of product management for sustainable ads, said the company has a “strict set of policies that govern the types of ads we do and don’t allow on Google in order to protect people from misleading, inappropriate, or harmful ads.”

“We have a team of engineers, policy experts, product managers and others who are waging a daily fight against bad actors.”