Share a COke

What's in a name? Robin Hicks

In this guest post, Moensie Rossier wonders about the power of names for brands and marketers. Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And 'Share a Coke' showed how much pow...

Opinion

What’s in a name?

14 years ago

10

Opinion

Share a Coke with… the moronic masses

14 years ago

25

News

Coca-Cola puts 50 more names on bottles in final phase of ‘Share a Coke’ campaign

15 years ago

24

News

Coke aims to share the cricket with 1100 people called Matt

15 years ago

1

News

Mumbrella’s advertiser of the year: Coca-Cola

15 years ago

12

News

Coca-Cola launches phase two of ‘Share a coke’ campaign, 50 new names to go on bottles

15 years ago

News

Mumbrellacast: Coke gets personal; pranking Panasonic; Meatloaf’s bum notes; Hamster Wheel debut; RIP Steve Jobs

15 years ago

News

Coke releases ads for Share a Coke campaign

15 years ago

7

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