Share a COke

Share a Coke kicks off for summer with new nicknames and colloquialisms

Coca-Cola announces special edition ‘Share a Coke with the Firies’ cans alongside a range of initiatives 20

Coca-Cola champions inclusivity with latest ‘Share a Coke’ campaign 4

Lucie Austin to return as Coca-Cola South Pacific marketing director, replacing Lisa Winn

Morning Update: Heineken’s new Bond push; Snoop Dogg’s new weed-based social network; Airbnb’s new spot; Share a Coke’s emoticon 2

Morning Update: Facebook to get ‘unlike’ button; Share a Coke with Obesity; Best cocaine ads of the 70s

Droga5 behind latest iteration of Share a Coke campaign using emoticons instead of names

The Aussie Cannes Lions haul is the lowest in four years – so do we suck at creativity? 11

Live blog: Thursday, August 7

Coca-Cola hunts new marketing director as Lucie Austin heads to Europe 7

GPY&R Melbourne wins top honours with Mobile Medic at Caxtons

Coke asks punters to share a song 2

Australia wins eight Outdoor Lions, agencies from São Paulo – where outdoor ads are banned – win 34 4

Coca-Cola to export Share a Coke campaign beyond Australia

GPY&R Melbourne wins Australia’s only Direct gold in Cannes

One Green Bean is first Aussie PR agency to win a PR Lion as Australia triples 2011 win tally 3

Starcom Australia wins agency of the year at Festival of Media Awards 2012 4