Share a Coke kicks off for summer with new nicknames and colloquialisms

Coca-Cola is giving Australians a chance to be involved in its summer campaign, calling upon people to give a shout out to who they would like to share a coke with.

In a shake-up of the ‘Share a Coke’ campaign, bottles and cans of Coca-Cola will carry over 200 Australian names, nicknames and colloquialisms, such as Deano, Shazza, champ, legend, mi amore and agapi mou. Participants in the campaign will also need to choose which title best describes the person they have chosen.

Share a Coke first launched in 2011 and has evolved over the years to include nicknames and culturally inclusive names. In response to the bushfire crisis this year, Coca-Cola released special edition bottles emblazoned with the name ‘Firies’. The cans were donated to the first responders in the crisis.

This year, up to 170 unique ads will be created from the 10-second clips participants send in.