Coca-Cola puts people’s names on bottles in ‘Share a coke’ campaign

Update: Coke chooses another 50 names.

Coca-Cola is putting people’s names on its bottles and cans for the first time in its history as part of its ‘Share a Coke’ campaign in the run-up to Christmas.

Australians can pick up a personalised bottle or can at a supermarket, or get their name printed on a can of Coke for free at one of 18 Westfield Shopping Centres.

At select outdoor sites, such as Kings Cross in Sydney, the names of passers-by will be projected on to the billboard via SMS.

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