Morning Update: Heineken’s new Bond push; Snoop Dogg’s new weed-based social network; Airbnb’s new spot; Share a Coke’s emoticon

Alex Hayes

September 22, 2015 8:22

https://www.youtube.com/watch?v=vuMvhJaWIUg

Campaign: Heineken unveils £64m Spectre campaign with Daniel Craig ad

Heineken has begun a $100 million (£64 million) campaign capitalising on its sponsorship of the new James Bond film, Spectre, with a TV spot featuring Daniel Craig.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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2 COMMENTS

Hank Steakfist 22 Sep 15

Ha love the references to the Moore and Connery years.

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Michael 23 Sep 15

*Seth Rogen (with an ‘e’, not an ‘a’).

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Morning Update: Heineken’s new Bond push; Snoop Dogg’s new weed-based social network; Airbnb’s new spot; Share a Coke’s emoticon

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