Australia wins eight Outdoor Lions, agencies from São Paulo – where outdoor ads are banned – win 34

Share a Coke: first Gold Lion for outdoor

After an awful showing in the Outdoor Lions at Cannes last year, Australia has returned to form winning eight awards in the category.

Ogilvy Sydney’s Share a Coke campaign claimed its first gold at Cannes, and picked up another bronze, adding to its tally in Direct, Promo and PR.

The campaign used an interactive billboard to project peoples’ names on to Sydney’s Coke billboard in King’s Cross, and passers-by were invited to text a friend’s name to see it up in lights.