Lions juror Micah Walker: Buzz-chasing Aussie agencies lagging in outdoor creativity

Tim Burrowes

June 22, 2011 5:36

Australia’s poor showing in the outdoor category of the Cannes Lions reflects the creative weakness of the medium locally, Australia’s juror Micah Walker has warned.

Walker, centre, pictured during the Outdoor Lions judging

Speaking to Mumbrella after the Outdoor Lions jury returned just one Australian winner, Walker said that too many Aussie creatives chase “the buzz” of whichever medium is fashionable at the time.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

richie 22 Jun 11

anyone care to explain the decoded jayz thing?

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mumbrella 22 Jun 11

Hi Richie, I’ll have a go…

Basically, the content of Jay Z’s book was distributed across the city in various outdoor and ambient executions. Fans were invited to photograph it, and unite the content online, via Bing.

If there is controversy, it’s around the fact that in many ways it seemed like a campaign for Jay Z’s book, rather than for Bing. There was an excellent awards entry video though. https://www.youtube.com/watch?v=XNic4wf8AYg

Cheers,

Tim