Droga5 behind latest iteration of Share a Coke campaign using emoticons instead of names
Droga5 Sydney is behind the latest iteration of the Share a Coke campaign which has been rolled out in Vietnam, using the language of emoticons instead of names on the side of bottles.
The ‘Share a feeling’ campaign, which is to run across Southeast Asia over the next 12 months, is an extension of the Share a Coke Idea which originated in Australia in 2011 and has since been used in dozens of markets around the world.
A video ad, which shows millennials expressing themselves by sharing bottles with emoticons on the labels, has been viewed 1.7 million times on YouTube since being uploaded three weeks ago.
