Slingshot

Goodman Fielder and Initiative respond to Slingshot’s claim that account win was driven by price 3

Goodman Fielder moves media account from Slingshot to Initiative 31

Slingshot wins NSW Business Chamber’s media account 1

Slingshot wins Daikin media account 4

Ten’s administration a body blow to media confidence but may have a silver lining 5

Australian Pork takes media account to Slingshot 1

Slingshot secures new clients CSR Sugar, Solahart and Guardian Early Learning 1

Seek out the deep: Why good strategy means taking time to think about the small things 3

Beware of the shallows – how the industry forgot the problems we solve are meant to be hard 9

Blue449 picks up Royal Caribbean Cruises as first client win since rebrand

Santa takes photos with furry friends for DVD launch of Secret Life of Pets

‘Sausage Party’ activation has snags on the run in Sydney and Melbourne 4

Emotive Content firms focus on video marketing with new social media appointments

What I wish I knew before I started my agency 7

Wonder White aim to convince parents to ‘give white bread back to the kids’ with content series

Slingshot’s focus on a new social and content department

Final SAGE – Secrets of Agency Excellence – line-up announced; sessions on finance, talent and breaking into new markets

Pitch Watch: Coles, Tourism Australia presos; Pfizer consolidates media; new pitches for MYOB, Pic’s Peanut Butter, Goodman Fielder 1