Wonder White aim to convince parents to ‘give white bread back to the kids’ with content series
Kids complaining about how they have it tough compared to when their parents grew up is the proposition of the latest campaign for Wonder White bread.
Led by Goodman Fielder’s media agency Slingshot and produced by creative services business business Kojo, the content series aims to highlight the brand’s newest product Wonder Smooth Wholegrain Bread and aims to convince parents to “give white bread back to the kids”.
It features kids reflecting on the changes that have occurred since their parents where children, including the over-complication of bread.
https://www.youtube.com/watch?v=lcCapGeJav4
